In collaboration with PIM Group, I crafted a Chivas 18 tasting adventure that helped consumers rediscover the brand. Chivas 12 dominates the Australian market, yet the more refined Chivas 18 hasn’t enjoyed the same recognition. This activation gave shoppers the chance to sample Chivas 18 firsthand, inspiring them to trade up to a richer, more premium whisky.

Limited edition tasting kit was offset printed and included spot UV, foil and custom dieline.